TORANI

Digital Presence Re-Imagined. 

Brand refresh and website redesign for Torani, San Francisco based flavor company.

www.torani.com
 

Create brand identity that resonates with consumers, while elevating the brand among its existing food service audience. Re-imagined visual identity style that reflects Italian heritage, craft, appetite appeal and social aspects of the brand. Defining new visual language through photography, color palette, design elements and typography to showcase the creative flavors of Torani.

 

Digital presence that attracts new customers, educates and engages them, and compels them to purchase Torani products. Integration of social objects, sharing, and evolving Torani’s presence in social media.

Creative direction, 2012.

 

     

 

 

  Brand board defining new typography, color scheme, design elements and photography style. This direction has been implemented across all marketing materials on- and offline.

Brand board defining new typography, color scheme, design elements and photography style. This direction has been implemented across all marketing materials on- and offline.

  New, grid-based, visually focused   website   design featuring the fresh esthetic of the brand.

New, grid-based, visually focused website design featuring the fresh esthetic of the brand.

  Art direction of photo shoot with San Francisco photographer, John Lee (ohnleepictures.com)

Art direction of photo shoot with San Francisco photographer, John Lee (ohnleepictures.com)

  Illustrated board describing each of the setups for a photo shoot.

Illustrated board describing each of the setups for a photo shoot.

  New photography by  johnleepictures.com

New photography by johnleepictures.com

  Example of incorporation of the new photography in seasonal promotions.

Example of incorporation of the new photography in seasonal promotions.

  Custom sign illustrated by a Brooklyn artist, Jon Contino ( joncontino.com )

Custom sign illustrated by a Brooklyn artist, Jon Contino (joncontino.com)

  Recipe search page.

Recipe search page.

  Product search page.

Product search page.

  Browsing products section.

Browsing products section.

  Special product promotion.

Special product promotion.

  Facebook presence   facebook.com/I.Like.Torani

Facebook presence facebook.com/I.Like.Torani

  Tumblr blog.      This work is a property of Velocidi and Torani.

Tumblr blog.

 

This work is a property of Velocidi and Torani.