Digital Presence Re-Imagined.
Brand refresh and website redesign for Torani, San Francisco based flavor company.
Create brand identity that resonates with consumers, while elevating the brand among its existing food service audience. Re-imagined visual identity style that reflects Italian heritage, craft, appetite appeal and social aspects of the brand. Defining new visual language through photography, color palette, design elements and typography to showcase the creative flavors of Torani.
Digital presence that attracts new customers, educates and engages them, and compels them to purchase Torani products. Integration of social objects, sharing, and evolving Torani’s presence in social media.
Creative direction, 2012.