Shape What's To Come: global digital campaign supporting new product launch for millenial women.
- Campaign with a goal to connect millenial women around the world and provoke discussions around shared passions, inspiration and mentorship. We've build a digital platform which would enable like minded women to support each other, share similar experiences and expertise and help each other in reaching personal or professional goals.
The virtual community had offline extensions - local meetups, feature at TEDWomen and performances by Zooey Deschanel and Janelle Monae. This initiative was supporting the launch of CURVE ID, new line of jeans for women.
- Creative Direction, Design
This work is a property of Edelman and Levi's.